Steve Jobs and Steve Wozniak, high school friends, start Apple in Jobs’ garage.
The Macintosh – the computer that brought the mouse and GUI to the masses – is born.
Jobs buys the Graphics Group from Lucasfilm and uses $50 million of his own money to keep it going. The company, renamed “Pixar”, goes on to create “Toy Story”, the first 3D animated feature film.
After Jobs is hired back as interim CEO, he helps break out of the beige computer era with the introduction of the iMac. This was the introduction of Jobs’ idea of the “digital hub”.
The iPod wasn’t the first portable MP3 player out there, but it’s been the most successful and widely-adopted. The name is derived from a phrase in the movie 2001: A Space Odysee — “"Open the pod bay door, Hal!”
To supplement the successful iPod and ease tension around music piracy, Apple signed deals with the “Big 5” music companies to provide consumers with access to a large catalog of music. The iTunes Store is now the biggest music seller in the world.
Apple reinvented the phone.
“Every once in a while, a product comes along that changes everything.”
Apple introduces a hugely successful mobile application store for its iPhone. For the three years it’s been open, the store has paid out over $3 billion dollars to developers.
Apple introduces the future of consumer computing. The iPad was being worked on long before the iPhone, but chose to make a phone out of it first.